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Research papers

Women's magazines

This paper will summarise the progress made so far in measuring the effect of magazine advertising in the AdTrack study, and will then examine the benefits a major client has received from participation in the study. It has been found that magazines...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Authors: Gareth Cooper, Glynis Jones
June 15, 1997
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Citation

Cooper and Jones (1997a, June 15). Women's magazines. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/women-s-magazines